THE BRAND COMMUNITY PLAYBOOK

FOR RETAIL & E-COMMERCE BRANDS
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What's in the Community PlayBook?

This tactical guide will give you the tools you need to define your strategy, design your platform and grow your community.

This is the same gameplan we use at Tokywoky for every community we build.
launch
A start to finish guide to launch any brand community
Tips
Filled with tips, examples, and use cases from brands you know
Community ROI
Sell your project internally and prove community ROI

Everything you need to know to build your brand community

Chapter 1 What is a brand community?
Chapter 5 How to retain members
Chapter 2 3 reasons to launch a community
Chapter 6 Generate value with community
Chapter 3 Define your community goal
Chapter 7 The resources you'll need
Chapter 4 How to recruit members
Chapter 8 How to sell your project internally

7 years of community lessons in 1 book

WP

Community is tricky to get right.

So we put the biggest lessons learned from 7 years buiding communities with brands like H&M, L'Oreal, Feelunique, Superdrug... into one handy book.

This ebook is for marketers and community project leads who need an A to Z guide to go from ideation to launch to community growth.
© 2024 | The Community Platform For Retail Brands